01 — Project details
In 2023, I created the first-ever Multifamily Report for Saint John, New Brunswick, establishing a vital market resource that continues annually. This comprehensive analysis has become a cornerstone publication for our brokerage, delivering crucial insights to investors, property managers, and market stakeholders.
02 — Creative process
The development process involved collecting and analyzing extensive datasets from multiple sources, including MLS transactions, government databases, and proprietary brokerage information. I designed custom data visualization tools to translate complex market trends into accessible charts and infographics. The report required balancing technical accuracy with compelling storytelling to engage both seasoned investors and newcomers to the Saint John market.
What began as a single publication has evolved into a scalable system that allowed me to expand our reporting capabilities from 2 to 9 publications annually. I implemented templates, automation workflows, and standardized research methodologies to maintain consistency while increasing efficiency.
03 — Impact and Results
The Saint John Multifamily Report gained significant traction through our targeted distribution via Mailchimp campaigns and strategic social media promotion. The publication was subsequently featured by All New Brunswick, the region's premier business news outlet, extending our reach to key decision-makers throughout the province.
The report has positioned our brokerage as the authoritative voice on multifamily properties in Saint John, directly contributing to new client acquisitions and strengthening relationships with existing partners. The publication's success established a blueprint that I've since replicated across other market segments, creating a comprehensive suite of real estate intelligence that differentiates our services in a competitive marketplace.
2K
Traffic
+34%
Impressions
+18%
Engagement